EMPLOYER BRAND CAMPAIGN
FAIRE
Integrated Campaign, OOH, Photo Art Direction, Design
As Creative Lead, I drove the creative vision from concept to completion, spanning ideation, design, art direction, and execution. I led the project across every stage of production, from pre-production and shoot direction through post-production, ensuring a cohesive vision and consistent execution across every touchpoint.
As Creative Lead, I drove the creative vision from concept to completion, spanning ideation, design, art direction, and execution. I led the project across every stage of production, from pre-production and shoot direction through post-production, ensuring a cohesive vision and consistent execution across every touchpoint.
For this campaign we had to communicate three main things to ultimately attract top-tier employee talent in the Bay Area. First and foremost, we needed to clearly communicate who Faire is. Second, is that Faire is a mission-driven company that is passionate about serving the small business community. And lastly, that Faire is a leader in the technology space where employees can do some of the best work of their careers.
To help deliver the message, we casted a lineup of San Francisco’s most iconic shops that have helped shape the character of their local communities. We leveraged hyper-local placements for the shops to show up in the neighborhoods where they are most beloved.
To help deliver the message, we casted a lineup of San Francisco’s most iconic shops that have helped shape the character of their local communities. We leveraged hyper-local placements for the shops to show up in the neighborhoods where they are most beloved.