Brand Identity, Video & Photot Art Direction, Organic Social

As the creative lead on this project, I was responsible for the creative vision from concept through completion. Everything from idea conception, casting and design to art direction and execution. I led the project across every stage of production, overseeing pre-production and shoot direction through post-production, ensuring a cohesive creative vision and final execution across all touchpoints.

Shelf Love is a celebration of retailers and their distinct journeys to becoming successful small business owners. We learn about their unconventional paths where they turn what they love to do into thriving businesses.

The goal of this series was to humanize the Faire brand by celebrating the people and authenticity behind the shops that make up the Faire community. By doing so, we also position Faire as a curated marketplace that empowers the beloved shops from around the world to chase their dreams.